The world of Fashion and Retail can grow more easily and sustainably by embracing the full potential of digital innovation. That’s the core message behind our event “Digital Innovation in Fashion & Retail”, held on May 5, 2022, in the stunning setting of Capri.

In a fast-evolving market, awareness of digital tools is growing, particularly in sectors with high creative density. That’s why we brought together multiple voices in a rich, collaborative event to explore how technology can support and elevate this industry.

Featured Speakers

• Maurizio Castello and Jacopo Strizzolo, KPMG Partners

• Daniele Lissoni, Innovaway Retail & Luxury Market Unit Manager

• Emanuele Frontoni, Full Professor of Computer Science, UNIMC – Co-Director of VRAI Lab, UNIVPM

• Giuseppe Di Giovambattista, Innovaway R&D Manager

• Francesco Costa, Carpisa R&D Manager

Insights & Highlights from the Event

Maurizio Castello emphasized how technology’s main goal in fashion is to enable data-driven decision-making.

“Consulting firms must empower managers to make strategic choices grounded in real-time data and structured marketing analytics.”

Jacopo Strizzolo introduced the capabilities of the Merchandising App, developed to help fashion brands align their product strategies with actual market demands.

“This tool reads digital ecosystem data—particularly eCommerce marketplaces—to guide merchandising decisions that resonate with consumer behavior.”

🎥 Watch the full video here

Daniele Lissoni, from Innovaway, stressed the importance of adapting to evolving client needs. He highlighted how collaboration between management and IT teams is crucial for:

• Revenue growth

• Cost optimization

• A 360° customer journey

“Understanding customer needs at every stage of the journey allows organizations to perform better—and we help make that happen.”

🎥 Full talk available here

Prof. Emanuele Frontoni focused on the integration of Artificial Intelligence in Fashion and Retail. He called for a mindset shift:

“Let’s stop seeing AI as a threat to creativity. We operate in a digital-creative hybrid space where human creativity remains central—but AI provides critical support.”

AI-powered tools can now detect:

• Shopper clusters (gender, age, singles, couples, families)

• Entry points, dwell times, and in-store paths

• Interactions with specific products

“From Instagram ads to storefront analytics, we can now track how online interest converts into in-store attention.”

🎥 Explore all examples in this video

Giuseppe Di Giovambattista, R&D Manager at Innovaway, explained how research and development fuels digital transformation.

“We continuously monitor trends and apply insights to align with business needs—always with a strong link to ecological transition.”

He also introduced Innovaway’s work on R&D for public funding, especially leveraging PNRR (Italy’s National Recovery and Resilience Plan).

“Our multidisciplinary Challenge Team handles the full lifecycle—from documentation to reporting and vendor management.”

🎥 Watch the full session

Francesco Costa, R&D Manager at Carpisa, closed the event by sharing a client perspective.

“With Innovaway, we immediately shared a common vision: digital innovation means improving product quality.”

The results speak for themselves:

• 60% reduction in physical prototypes

• 70% faster collection design cycle (faster time-to-market)

• 50% acceleration in purchasing processes, thanks to real-time quoting systems

🎥 Discover Carpisa's “Digital Factory”