The collaboration between VTEX—recognized by Gartner as a “Visionary” company and by IDC as both a “Leader” and the fastest-growing global commerce platform—and Innovaway, a leading provider of global digital transformation services, aims to empower companies seeking to accelerate their digitalization efforts. The goal is to offer customers an omnichannel customer experience that is not only seamless but increasingly personalized.

This partnership emerges in a post-COVID landscape, where digital commerce has become dominant and retail companies face new challenges to remain the preferred choice for consumers now and in the future. The collaboration is designed to help retailers adopt customer-centric approaches, creating differentiation and deeper engagement across all digital and physical touchpoints.

Innovaway, with a workforce of over 1,100 employees and €50 million in annual revenue across 7 international offices, delivers next-generation ICT services and AI-powered solutions developed with cutting-edge technologies. Among its 150+ clients are multinational leaders in retail, luxury, finance, industry, public services, and transport.

Within its Retail & Luxury Market Unit, Innovaway offers over a decade of experience in B2B and B2C service desk operations, providing multilingual customer support in 27 languages, available 24/7/365, with on-site support and logistics in 200 countries. Its delivery model is governed by dedicated teams overseeing the performance of both applications and infrastructure in a unified ITSM framework.

Innovaway also delivers integrated front-end and back-end solutions for retail, as well as cutting-edge IoT products, including holographic virtual assistants powered by Artificial Intelligence, mobile apps, push notification systems, microservices architectures, Robotic Process Automation, and semantic computing.

“The partnership with VTEX,” says Antonio Burinato, General Manager of Innovaway,
“is part of the strategic development of the Retail & Luxury Market Unit’s offering. We aim to support our clients through digital transformation with solutions that enable a truly personalized and omnichannel customer experience. VTEX’s global leadership in Digital Commerce aligns synergistically with Innovaway’s deep vertical experience in the Retail & Luxury sector.”

“This partnership will expand the range of possibilities available to clients in the Italian and Northern European markets—regions where Innovaway has been investing for years with a dedicated international business development unit in countries such as the Netherlands, Belgium, and Luxembourg,” adds Antonio Giacomini, CEO of Innovaway.
“VTEX brings the strength and flexibility of a comprehensive platform for e-commerce and omnichannel management, while Innovaway contributes the ability to support clients in both B2C and B2B models with tailored, sector-specific solutions.”

Daniela Jurado, General Manager of VTEX for Western Europe, states:
“We are extremely proud to welcome Innovaway into our ecosystem. Having a partner like Innovaway allows us to deliver ICT services across complex domains and in multiple countries, all while maintaining consistent quality standards. As businesses accelerate toward more integrated omnichannel experiences, seamless coordination between online and offline channels becomes essential. Innovaway’s broad expertise in both physical and digital retail makes them a true value-added partner.”

About VTEX

VTEX is the first and only fully integrated, global end-to-end commerce platform with native marketplace and order management (OMS) functionalities. It supports businesses across retail, manufacturing, wholesale, consumer goods, and other verticals to increase sales, operate more efficiently, and scale seamlessly—all while delivering outstanding customer experiences. Its modern microservices-based architecture and development tools provide the flexibility and independence companies need to future-proof their operations.

Global brands such as Sony, Walmart, Whirlpool, Coca-Cola, Stanley Black & Decker, AB InBev, Nestlé, and more than 3,000 clients in 45 countries trust VTEX to accelerate and transform their digital commerce strategies.

About Innovaway

Innovaway Group, with over 1,100 employees and a turnover of €50 million, delivers advanced ICT services and digital transformation solutions across 200 countries. Its client portfolio spans sectors including industry, finance, retail, luxury, transport, public services, and government. With 60% of staff holding university degrees, Innovaway operates from seven international offices, providing support in 27 languages worldwide.

The company collaborates closely with clients in tackling digital transformation challenges, offering innovation, implementation, and lifecycle management of end-to-end digital solutions. Its mission is to enhance clients’ global competitiveness by leveraging high-level professional capabilities and a continuous improvement operating model rooted in innovation.

The IT practice includes a Software Factory, Test Factory, and a team with over 100 professional certifications. Its ITSM practice ensures uninterrupted service across both application and infrastructure layers, 24/7, in 27 languages. Through P&A Solutions, a group company, Innovaway also offers deep expertise in SAP, IoT development, and high-value consulting services.