Innovaway becomes the first Italian company to sign a strategic partnership with Koel Retail Technology, a Belgian firm with over twenty years of specialization in retail automation. This partnership enables global retail clients to benefit from a single point of contact capable of coordinating interventions and service requests worldwide—removing the inconsistencies that arise when such responsibilities are left to individual IT departments.

By leveraging this alliance, clients gain access to an expanded portfolio and offering, enriched by the shared vision of both companies toward digital retail. The partnership addresses the growing demand for a reliable global partner able to deliver multilingual help desk services and on-site support across multiple countries—capabilities that are critical in today’s retail landscape.

The presence of a Northern Europe hub further enhances support by handling machine staging, procurement, and logistics directly in the region. Koel Retail Technology already holds a strong footprint in the Benelux market and has long served leading retail and luxury brands like Nike, Hilfiger, Converse, and GStar through services such as depot management and warehouse staging.

“For Innovaway,” said Antonio Burinato, General Manager, “this is a significant step toward internationalization in support of retail clients. This agreement further strengthens the global vertical service management offering of our Retail & Luxury Market Unit. We're decisively targeting growth in Northern Europe and the UK, supported by our local commercial structure and the upcoming opening of a new office in the Netherlands.”

Koel Retail Technologies brings over two decades of experience in hardware procurement and deployment, providing high-value logistics operations that ensure retail environments are ready for immediate use.

“Innovaway represents the ideal partner for us,” said Stijn Reunis, Managing Partner of Koel Retail Technologies KRT. “With their dedicated Retail Market Unit covering key functions like multilingual desks and on-site international support—as well as digital-first, omnichannel-ready solutions—we are now positioned to deliver a truly comprehensive 360-degree service offering. This partnership marks an important evolution of the excellent collaboration we've already established.”

With €50 million in aggregated revenue, more than 1,100 professionals, and operations across 7 locations, Innovaway delivers cutting-edge ICT solutions to over 150 clients in industries including retail, luxury, manufacturing, finance, transport, public services, and more.