A strategic agreement between the two companies aims to offer new opportunities for businesses seeking to accelerate digital transformation, while ensuring a more personalized and seamless omnichannel customer experience for consumers.

The goal of the partnership between VTEX—named a “Visionary” company by Gartner and recognized by IDC both as a “Leader” and as the fastest-growing global commerce platform—and Innovaway, a global provider of digital transformation services, is to provide new opportunities for businesses aiming to digitize more rapidly and meet evolving customer expectations.

An Agreement Born in the Wake of the COVID-19 Pandemic

The agreement arises in the context of the COVID-19 pandemic, which accelerated the shift toward online purchases. Retailers now face a new set of challenges if they are to remain the preferred choice for consumers—not just today, but in the years ahead.

Innovaway, with more than 1,100 employees and a consolidated revenue of €50 million, operates from seven offices and delivers innovative ICT solutions and services built with cutting-edge technologies. Its client portfolio spans over 150 international brands in retail and luxury, as well as in industry, finance, public services, transportation, and more.

Through its Retail & Luxury Market Unit, Innovaway provides 24/7 support in 27 languages, both for B2B and B2C models, leveraging its multilingual customer support services and intelligent workflow automation infrastructure. Headquartered in Naples and Milan, the company also maintains offices in Turin, Rome, Bari, Catanzaro, and Tirana, Albania.

Toward a More Personalized and Omnichannel Customer Experience

“The partnership with VTEX,” says Antonio Burinato, General Manager of Innovaway,
“is part of the strategy to develop the Retail & Luxury Market Unit’s offering. We aim to support our clients through digital transformation with solutions that enable a customer experience that is increasingly omnichannel and personalized. VTEX’s global leadership in online commerce aligns synergistically with Innovaway’s deep vertical experience in the Retail & Luxury market.”

“This partnership,” adds Antonio Giacomini, CEO of Innovaway,
“will expand the range of opportunities available to clients in the Italian and Northern European markets—an area where Innovaway has been active for years with significant commercial investments in the Netherlands, Belgium, and Luxembourg through a dedicated business unit for international development. VTEX provides the strength and depth of a platform that manages e-commerce and omnichannel strategies in all their complexity, while Innovaway adds the capability to support clients in both B2C and B2B contexts with specialized, tailor-made solutions for Retail & Luxury.”

Integrating Online and Offline Is Key

“We are extremely proud,” concludes Daniela Jurado, General Manager for Western Europe at VTEX,
“to welcome Innovaway into our ecosystem. Having a partner like Innovaway allows us to deliver ICT services in complex contexts and across multiple countries while maintaining consistent quality standards. As the shift to more omnichannel experiences accelerates, seamless integration between online and offline channels becomes essential to meeting customer expectations while upholding high-quality standards. Innovaway’s extensive expertise in both physical and digital retail will bring real added value.”