VTEX, recognized by Gartner as a “Visionary company” and by IDC as both a “Leader” and the fastest-growing global commerce platform, and Innovaway, a global provider of digital transformation services, have announced the launch of a strategic partnership. The collaboration is designed to create new opportunities for businesses looking to accelerate their digitalization journey while delivering an excellent and increasingly personalized omnichannel customer experience.

Innovaway Group, with over 1,100 employees, an aggregated revenue of €50 million, and operations in seven offices, delivers innovative ICT solutions powered by cutting-edge technologies. Among its 150 clients are global leaders in retail, luxury, finance, industry, services, transportation, and the public sector. Through its Retail & Luxury Market Unit, Innovaway brings more than ten years of expertise in B2B and B2C service desk solutions, supporting clients 24/7 in 27 languages, and delivering on-site support and logistics across 200 countries. Each service is governed by dedicated teams ensuring consistent quality and performance.

The company also provides integrated front-end and back-end retail applications, along with high-tech IoT solutions. These include AI-powered holographic virtual assistants, mobile engagement, push notifications, microservices-based architecture, robotic process automation (RPA), and semantic technology frameworks—all designed to support intelligent workflow automation and enhanced user-centric design.

“The partnership with VTEX,” says Antonio Burinato, General Manager of Innovaway,
“is part of the development strategy of the Retail & Luxury Market Unit’s offering. We want to stand by our clients in their digital transformation journey through solutions that enable an increasingly personalized and omnichannel customer experience. VTEX’s global leadership in digital commerce aligns synergistically with Innovaway’s vertical expertise in the Retail & Luxury market.”

“This partnership,” adds Antonio Giacomini, CEO of Innovaway,
“will broaden the range of opportunities offered to clients in the Italian and Northern European markets—regions where Innovaway has long been investing commercially in countries such as the Netherlands, Belgium, and Luxembourg, with a dedicated business unit for international growth. Where VTEX brings the robustness and depth of a comprehensive platform for managing e-commerce and omnichannel operations, Innovaway contributes the capability to assist clients in both B2C and B2B models with personalized, specialized solutions for Retail & Luxury. This combination will undoubtedly be a differentiating factor for all companies focusing on digital commerce and on delivering a personalized experience across every customer touchpoint.”

Daniela Jurado, General Manager of VTEX for Western Europe, adds:
“We are extremely proud to welcome Innovaway into our ecosystem. Having a partner like Innovaway enables us to deliver ICT services across complex environments and multiple countries while maintaining a consistent quality standard. As companies accelerate toward increasingly omnichannel experiences, seamless integration between online and offline channels becomes essential to meet specific customer expectations while preserving high quality levels. Innovaway, with its broad experience in both physical and online environments, brings us real added value.”